Audi 2013 Big Game Commercial - "Prom"
http://www.youtube.com/watch?feature=player_embedded&v=ANhmS6QLd5Q
Describe the ad (company, product, message, etc.)
The ad is by Audi and it describes their motto which is "Bravery" its what defines us.
Describe the demographic characteristics you think the ad targets. Explain why do you think this.
The demographic characteristics show that they are talking to the people that are buying the car, which would be targeting 16-18year old people because they are the ones that look for nice cars to buy in order to look "cool"
Describe the psychographic characteristics you think the ad targets. Explain why you think this.
The commercial shows that they are brave, and it is showing that they are brave, and only brave people will do that, therefore they are brave for buying the car, and that makes them look confident
What was the main appeal of the ad? (rational, emotive) Identify what concept was emphasized in the ad that accomplished this appeal (i.e., luxury, value, safety, loved ones, quality, etc.).
Emotive, it accomplishes luxury, value and quality
What was the length of the ad?
1:03mins
Did the ad present a call to action by the consumer or merely try to present the brand? In other words was the ad trying to make you do something or was it just trying to let you know a brand was there?
i think it is presenting an action to go buy the car; the ad is showing that no matter how the boy thought that he was a loser for not having a date, he was confident with his car and that made him confident.
----------------------------------------------------------------------------------------------------------------------------------
Best Buy - Asking Amy: Official 2013 Best Buy Game Day Commercial
http://www.youtube.com/watch?feature=player_embedded&v=KgmhhVCLgM8
Describe the ad (company, product, message, etc.)
This ad is about the company "samsung" and describing their products, and showing the pros of the items that Samsung is selling by having Amy ask all these questions in a humorous way.
Describe the demographic characteristics you think the ad targets. Explain why do you think this.
The demographic characteristics target the older generations, due to the fact that they advertise home appliances and that makes the ad targeted for people owning houses or having houses
Describe the psychographic characteristics you think the ad targets. Explain why you think this.
The psychographics characteristics that the ad targets are presented to show that Samsung appliances are helpful and that Samsung is helpful in every aspect of everyday life
What was the main appeal of the ad? (rational, emotive) Identify what concept was emphasized in the ad that accomplished this appeal (i.e., luxury, value, safety, loved ones, quality, etc.).
The main appeal of the ad is rational, it is describing the pros of several technology appliances provided by Samsung and that attracts the buyer.
What was the length of the ad?
0:33mins
Did the ad present a call to action by the consumer or merely try to present the brand? In other words was the ad trying to make you do something or was it just trying to let you know a brand was there?
I believe that the ad was a call to take action by the consumer because people already know what Samsung is, therefore i believe that they are asking for action due to the fact that they are showing you the different things Samsung created in order for them to buy it
----------------------------------------------------------------------------------------------------------------------------------
Volkswagen Game Day 2013 Commercial | Get In. Get Happy.
http://www.youtube.com/watch?feature=player_embedded&v=9H0xPWAtaa8
Describe the ad (company, product, message, etc.)
The main message of this ad is to let the consumer know that volkswagen makes the consumer happy, therefore its a sending a message o the buyer.
Describe the demographic characteristics you think the ad targets. Explain why do you think this.
The demographic of this video targets everybody above 18 that wants to buy a car, due to the fact that everybody buys cars and they would be looking for the care that makes them comfortable, which is the one that is going to make them happy
Describe the psychographic characteristics you think the ad targets. Explain why you think this.
The psychographic characteristics that the ad targets is to show that volkswagen is the ideal car because it makes you happy, and happy people are comfortable, therefore the car is comfortable and people should buy it
What was the main appeal of the ad? (rational, emotive) Identify what concept was emphasized in the ad that accomplished this appeal (i.e., luxury, value, safety, loved ones, quality, etc.).
The main appeal of this ad is emotive, which tells you reasons to why buy the product, this ad is accomplished by ethos in order to get the audience to feel
What was the length of the ad?
1:03mins
Did the ad present a call to action by the consumer or merely try to present the brand? In other words was the ad trying to make you do something or was it just trying to let you know a brand was there?
The ad was merely to present the newest invention from volksvagen, this ad is trying to let us be aware that the new car is there.
